link in bio are the way lots of products are going. They are around in the computer business at least since the first computers were produced. And they are obtainable in retail markets since at least CDs became popular (before that they were probably technically magnetic tape products).
But since the internet, they’ve appeared everywhere.
Which means you could be thinking of making your personal digital product or even a range of them.
I’d encourage that – it’s fast, fun and will be profitable!
Most likely the easiest digital product to create is an audio one.
The program is free – Audacity is available for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I use cancels out background noise and won’t break your budget.
Then all you need to accomplish is decide what you are going to make your digital product about, write a script or an overview and start recording.
That probably sounds too easy. However in essence that’s all there is to making your personal digital product.
Of course, there are numerous steps inside each of those main parts. Probably the most critical is deciding what you’re going to include in your brand-new product. Generally, you should aim at teaching a very important factor well for each product you create.
There are a handful of reasons for that:
People generally prefer specific information instead of “jack of most trades” information
It usually commands an increased price
Consider what you pay for in the form of digital products. Whether it’s console and video gaming, you’ll buy the latest blockbusers, not the compendiums. The same applies to books – you’ll buy a solution to lose 7 pounds in 7 days much more readily than you’ll buy one that teaches you how exactly to eat a balanced diet without exceeding the very best on calories. Despite the fact that they would probably give you the same end result.
The same applies to your digital product. Find a need – or actually a “want” – and fill it. There is a crucial difference between needs and wants.
Maybe a third of the populace here in the UK are overweight. But that doesn’t mean they’re all ideal candidates for a digital product teaching them ways to get healthier.
You must drill down to those who not only need the info you’re selling but have a large enough need to say “I want that now”.
It’s also a easier sale. So before you may spend time making your digital product, ask yourself whether or not people will actually want what you’re creating.
Then go ahead and produce it, package it up with a nice sales letter and a download page of some sort.
Then drive traffic to it using articles like this one, posts on your website, videos on YouTube. And as many other methods as you can come up with regularly.
Once you strat to get some traffic and sales, focus on the two or three methods that are working best. But that’s getting ahead of ourselves – you must make your digital product first!
